Hill’s Pet Nutrition Launches MyBowl For Cats

According to the American Pet Products Association 2011-2012 National Pet Owners Survey, there are 86.4 million owned cats in the U.S.  Many of these cat parents are unclear about what properly balanced nutrition means so Hill’s Pet Nutrition and PetMD have partnered to create MyBowl for cats – a first-of-its kind interactive tool that illustrates the proper proportions and specific benefits of essential nutrients that cats need.

MyBowl for cats will be available as part of the Cat Nutrition Center at www.petmd.com – a one-stop interactive site offering a variety of educational resources. To celebrate the launch, throughout the month of April cat owners can take an interactive cat nutrition quiz and be entered for a chance to win one of four $2,500 pet retailer gift cards and a rebate for new Hill’s Science Diet Ideal Balance pet food for cats – formulated with the precise amount of natural ingredients in the exact proportions felines need.