WHAT: Purina and Kroger have teamed up to launch the third-annual “Tales for the Pet Lover’s Heart” campaign, celebrating the unique bond between people and their pets and donating $150,000 to animal welfare organizations nationwide. Together with animal lover Trista Sutter, from ABC’s “The Bachelorette,” they’re inviting Houston-area residents to recognize the outstanding efforts of animal welfare organizations across the country, including the Houston Humane Society, which is among 18 featured organizations nationwide (and the ONLY one in Texas) set to receive a portion of the donation.
Pet lovers can visit www.TalesForThePetLoversHeart.com to vote for the Houston Humane Society as the campaign’s “Top Tale” and recipient of $50,000 of the total donation. Sutter will help determine the ultimate “Top Tale” this fall. The Houston Humane Society and all participating animal welfare organizations will each receive $3,000 of the total donation from Purina and Kroger.
WHY: One of the most powerful relationships people have is with their pets. Together with Kroger, Purina wants to recognize endearing pet tales…the kind that happen every day at the Houston Humane Society. You can vote once per day, per email account.
WHEN: June 7 – July 31, 2010
CONTACT: Laurie Kendrick 713.341.3311