In the pet product industry, there has always been a need for something new and creative. When you walk into a pet store these days, it’s the same plush and rubber toys aisle after aisle. Until now. Enter PrideBites LLC, a company created by four friends from Houston, TX now operating in Los Angeles, CA. These individuals, all under the age of 25, set out to create a pet toy that put an emphasis on design and quality.

 When someone is exceptionally passionate about what they do, it shows in what they can fashion. The crew over at Pridebites has made a product that reflects their very own personalities. They crafted a toy that could withstand the rigor of everyday playtime, hikes up the canyon, muddy park outings, and swimming in the lake. This isn’t just a pet toy, it’s a PrideBite!

PrideBites, named “Coolest New Company of 2012” by, has three different lines of toys that they launched at the Global Pet Expo this past March. Their “Animals” line are toys made in the shapes of adorable animals like “Cooper the Dog”, “Moolicious the Cow”, and “Tux The Penguin”. Their “Collegiate” line has toys in the form of college logos and mascots like the USC Trojan or Kansas Jayhawk, perfect for showing off your school pride while bonding with your favorite four legged friend. Most impressively, is their Custom line of toys. The PrideBites team is the only company that can create a pet toy out of any logo or design. If you have ever wanted to turn your own design into a pet toy for your own company, these are the guys to do it. Their toys are wonderfully detailed, machine washable, made of high quality materials, vet approved and they float, perfect for summertime fun in the pool, or something to occupy your dogs during bath time.

PrideBites also aims to help save the lives of as many dogs as they can. With their “Buy a Toy, Help Save a Dog” program, they donate a portion of each sale to organizations dedicated to the prevention of animal cruelty.

 No matter the purchase, as consumers, we always want to buy whatever is the best bang for your buck. We want something that’s going to last, and something we can be proud of owning. When it comes to pet toys, PrideBites is becoming top dog. They make what pets want, and with affordable prices, they make what I want to buy. You can purchase their products and find more information on their website at, or you can find them in over 50+ retailers across the country.